Are you endeavoring to decide between Elementor Free and Pro version?
The free version of Elementor is one of the best WordPress page builders out there … but with Elementor Pro, you can do much more.
In this review, we’re going to illustrate:
- What exactly Elementor Pro is
- Difference between the free & pro version of Elementor
- Pros & Cons of Elementor
- And finally, if it’s worth subscribing to Elementor Pro.
Elementor Review: Most Advanced & Powerful WordPress Page Builder
When I first started creating a WordPress website, it did not take long for me to realize how limited its customization options are.
I could not make multiple column layouts or change the header and footer of any theme I used.
Page builders were supposed to help without the need to hire expensive developers, but most of them are hard to use, have messy codes, and negatively affect my site performance.
Until Elementor came along.
Elementor is hands down one of the best WordPress page builders that I have endeavored.
Elementor is an open-source, GPLv3 licensed offering its platform both as free and premium.
Since launching in 2016, Elementor’s reach now extends to more than 180 countries, has more than 5,000,000 active installs, and is loved by many.
As seen in over 4.5K five-star reviews it received in the WordPress repository.
Let’s start with looking at what the basic free version of Elementor offers.
What Comes with Elementor Free vs Elementor Pro
Unlike other WordPress page builders, the free version of Elementor is not restricted, and all basic elements required to build a website are included in the plugin.
The workflow is the same on both Elementor Free and Pro so you can take full advantage of the drag and drop interface of Elementor to build even complex layouts with Elementor’s free version.
There are around 30 widgets in the free version like heading, image, text editor, button, video, icon, icon box, progress bar, accordion, tabs, star rating, shortcodes, and more!
In addition to these widgets, a few templates are available from the Elementor Library for all free users.
Elementor is perfectly compatible with the default WordPress Builder Gutenberg.
Now that you know all the things the free version of Elementor offers, let’s see how far Elementor Pro can take you and how it stands versus Elementor Free.
Elementor Pro is essentially an add-on to the free Elementor plugin.
When you subscribe to the Pro version, you have to use it with the free plugin, without which, Elementor Pro will not work.
As for the difference, the basic workflow is the same, but Elementor Pro has a lot more widgets and features that can be used to build any type of site you want.
You can build a site from scratch with a free theme + Elementor Pro and design everything with the Elementor drag and drop visual editor.
Let’s see all the extra features you will get with Elementor Pro.
Elementor Pro Overview
As mentioned, Elementor Pro is a WordPress website builder.
Once you’ve activated the plugin on your WordPress site, you can start using the Elementor user interface to create custom designs for your posts and pages.
Elementor Pro also has the ability to customize the header, footer, post archives, and other areas of your site that are outside of the post and page content area.
This means that Elementor Pro is a true WordPress website builder rather than just a content editor or page builder.
If you want full creative control over your website with the ability to design a custom WordPress website, Elementor Pro has the necessary functionality.
Elementor Pro works with the popular WooCommerce plugin as well, enabling you to customize your online store.
In fact, Elementor Pro is compatible with most third-party plugins and themes for WordPress.
Thanks to this, it doesn’t matter what type of WordPress website you have or plan to build, Elementor Pro should be able to help you customize it.
Here is a quick overview of the best features and major benefits of Elementor Pro before exploring this plugin in greater detail:
- Drag & drop editor with a convincing interface.
- Large library of individual templates and website kits
- Lots of widgets for enhancing your content
- Should work with any WordPress theme
- Theme Builder feature for editing the header, footer, and other areas of your site
- Ability to create custom single post and post archive templates
- Popup Builder and other marketing tools to help generate more leads
- Visual form builder for adding custom online forms to your website
- Integrates with many third-party services
- Large ecosystem of free and paid third-party products for adding more features
Before we explore the Elementor Pro user interface (UI) and experience, it’s worth taking a quick look at the different components of the core WordPress user interface.
- WordPress Customizer – used to personalize a website’s appearance, such as changing the fonts and colors.
- WordPress Editor – used when creating new posts and pages (its latest version is also referred to as the Gutenberg or block editor).
When Elementor Pro is activated, a third user interface is added to WordPress, giving you a further way to customize the appearance of your site and create posts and pages.
The default WordPress post and page editor has come a long way in the last few years.
Thanks to some recent updates, creating a custom post and page designs with interesting layouts using a wide range of different blocks, such as image galleries, videos, and buttons, is a lot easier than it once was.
Elementor Pro: Widgets
Most of the basic building blocks for a website are included in the free version.
But all the widgets required to add different fancy functions to the site are in Elementor Pro.
I.E. The form widget is included in the Elementor Pro which allows you to build any type of form you want such as contact form, landing page form, multi-step forms, etc.
- Embed Anywhere
- Custom CSS
- Pro Templates
- Price Table
- Flip Box
- Login Widget and more!
Now let’s look at all those Elementor Pro features in detail.
Elementor Pro: Theme Builder
Theme Builder by Elementor is the game-changer feature.
With the theme builder in Elementor Pro, you don’t need any premium theme, as you can control all the theme aspects directly within Elementor.
You can create and customize header, footer, single posts, posts archives, category pages, WooCommerce, and even search and 404 pages!
The Elementor theme builder is powered by dynamic content, so you can use widgets like post title, post excerpt, post content, post navigation, author box, post comments, and others to pull the data from your pages.
Elementor Pro: Template Library
Elementor has a huge template library with over 300 amazing layouts, but most of them are available to Pro users only.
If you’re a beginner, or someone looking to build a website without coding, or if you just want to get your website online in a hassle-free mode.
You can use these pre-built designs to set up almost any type of website within minutes.
There are 10+ full website kits as well with the Pro version for multiple categories such as magazine, travel, law firm, portfolio, digital agency, gym & fitness, photography, and interior design.
Elementor Pro: WooCommerce Builder
Elementor WooCommerce Builder is similar to the theme builder, but it has been specifically developed by Elementor for creating and setting up online stores in WordPress using WooCommerce.
You can use the WooCommerce Builder to set up single products, shop, custom addition to cart pages, product categories, and archive pages.
This is really useful if you’re using WooCommerce for selling products or services on your website.
Elementor Pro: Additional Cool Features
Other than the ones stated above, there are many more unique features in Elementor Pro, like:
- Custom Fonts: You can add your own fonts or TypeKit fonts in addition to Google fonts.
- Action Links: This is to connect the buttons or links directly to WhatsApp, Google Calendar, Waze, and more apps.
- Custom Fields Integration: Use ACF, Pods, or Toolset and incorporate them easily within the design with this integration.
- Table of Contents: This can be added in posts or pages to make the content more readable for site visitors and search engines.
- Form Integrations: Connect your forms to any popular email marketing platform like MailChimp, HubSpot, ActiveCampaign, ConvertKit, MailerLite, Campaign Monitor, or Drip.
- Premium Support: Get access to 24/7 support for all the issues related to Elementor.
Okay, to keep this Elementor review factual, I should probably mention there is a Pro edition available as well.
But you don’t really need it to enjoy, say, 90% of Elementor’s awesomeness — honestly!
The main plugin is available via the official WordPress repository (get it here). There are no hidden costs or signups/registrations needed. It just works!
Now, about that Pro edition. Granted, it does feature some interesting stuff that power users will enjoy:
- 50-plus additional content elements/modules.
- 300-plus additional page templates.
- Theme Builder (the module where you can change the headers and footers of your current theme).
- WooCommerce Builder (the module that allows you to rebuild your WooCommerce product pages).
- Popup Builder (a module where you can build pop-ups and have them integrated with either an opt-in form or some special offer/discount).
- Visual Form Builder (comes with integrations with popular marketing tools).
- You can create Global Widgets and then reuse them throughout the site.
- Add custom CSS to any Elementor block.
- Deploy Elementor elements in sidebars and widgets.
Here’s the current pricing of Elementor Pro:
Elementor Review Conclusion
So, is Elementor better than the competition? Well, that depends on how we look at it.
Even though the market of page builders has grown a lot over the years, the two main competitors of Elementor’s are still the same — those are Beaver Builder and Divi Builder.
Thus, choosing a page builder comes down to deciding between Elementor, Beaver, and Divi for many people.
And rightly so! All three tools are great. They’re the absolute top league of page builders.
However, at the same time, none is hands-down better than the others at everything.
Ultimately, whether you use Elementor, Beaver, or Divi comes down to your personal preference and the sort of features that are important to you, plus how you like those features delivered (in terms of UI and so on).
Still, there’s one thing that puts Elementor significantly ahead of the others. That thing is the price — or lack thereof.
While there’s a Pro version of Elementor available, you honestly get 90% of the plugin’s awesomeness for free. Beaver and Divi don’t give you that.
This makes Elementor the best first option for anyone looking for a page builder plugin.
Pros of Elementor:
- It’s free. And most new websites won’t need to upgrade to Pro.
- It has an exceptional range of features and is easy to use.
- Again, the range of features that are available for free is more than impressive.
- It allows you to build custom page layouts and designs that may not be available in your current theme and doesn’t require any HTML, CSS, or PHP skills.
- Features such as inline text editing and real-time previews give you a true ‘what-you-see-is-what-you-get’ editing interface.
- The ability to adjust your desktop, tablet, and mobile views separately.
- There are very detailed settings for all of the alignments, margins, and padding values. Literally, nothing is outside your control.
Cons of Elementor:
- Adding custom styling to links doesn’t always go as planned.
- You may be stuck with Elementor’s default typography and color settings, which may not be what you want.
- If something is misaligned on the page, it’s often hard to locate the exact margin value that’s the culprit.
To conclude this Elementor review, I would say that if you need a superb free drag-and-drop page builder plugin for WordPress, Elementor should be your go-to tool.
Elementor Pro is absolutely worth the money.
It takes nothing ($0.00) to try Elementor.
If you are just starting with page builders and haven’t tried Elementor yet, start with the free version and see if it helps you with your website.
Once you get a feel of Elementor, you will know better if there is a need for you to upgrade or not.
But if you are already using the Elementor free plugin and looking to decide on its Pro version, then don’t think twice about Elementor Pro.
It contains a ton of value.
If you have any questions, please submit them in the comments below.